Supported a local services business maintaining a multi-page marketing surface with multiple contributors. Inconsistent standards and CTA ownership made updates fragile and hard to govern.
Diagnosis preceded build, and scope plus billing standards were documented as the entry gate. The layout system was mapped, copy rules were codified, and templates were rebuilt with enforced section order, CTA hierarchy, and a change checklist.
Verification: page-level reviews checked each template against the layout and CTA rules before release.
We share outcomes without exposing private client data; deeper metrics available on request.
Relevant services
